Is there an admission charge for the listeners to come to the show?
No. The show is absolutely free and all of the exhibited works are available for purchase.
What venues work best for the Rock Art Show?
We find that the best venue is a vacant store inside an area mall. The mall provides a high visibility location for the radio station and the art show. The vacant store also allows the exhibit to be locked securely at night. If it were to be set up in an open space in the mall courts, overnight security would need to be provided. Another option for the Rock Art Show is a hotel.
How much space do you need to set up the show?
The show consists of approximately 150 pieces of art. In order to accommodate all of it, we request 5,000 – 6,000 square feet of space. The show is very flexible. We have set up in locations that have been as little as 1,000 square feet. The art is more crowded, but we understand that larger spaces are hard to come by.
What radio formats work best for the Rock Art Show?
Classic Rock, Classic Hits, AAA, Classic Rock that Rocks, Heritage Rock, Oldies.
Is an opening night party important?
Yes. We’ve found that this helps out the radio station by enabling the airstaff to see and get excited over the exhibit. In addition, the promotion showcases the radio station in a very cool and upscale way to the clients. It is also an excellent opportunity to invite local celebrities and the press to the exclusive opening night preview party. It’s also a great way for the charity to get involved by inviting volunteers and big donors to get involved in the event.
How many days does the Rock Art Show run?
Most shows run Thursday through Sunday. Thursday is usually reserved for the opening night party (typically 5:30 – 7:30 pm). The show is open to the public Friday through Sunday during Mall hours. If you would like to have the show for an extended amount of time, this can be worked out as well.
Which charity receives the Rock Art Show donation (10% of net sales of art)?
The charity is up to the radio station, as long as it is a recognized charity. Checks to the charity are usually sent within 2 weeks of the conclusion of the show.
When do you need to set up the show?
If the opening party is Thursday evening, we typically drop off the art in the retail location on Wednesday. Set up begins early on Thursday. We request a minimum of two promotion staffers or interns to assist us in the set up on Thursday and the tear down on Sunday evening.
What information do you need from the mall?
We will advance the show with the Mall Marketing Director approximately four weeks before the show. We ask that they email us digital photos of the space, particularly the walls. We discuss with them the options for hanging the show. These options include putting hooks in the slats on the wall (providing that there are slats on the wall to begin with), using thin nails and hooks, using portable grids that we provide, etc.
How much lead time do I need on-air?
The show requires two weeks of promotional announcements leading up to the event. Live broadcasts from the venue are also a key to the success of the show. Press releases and calls to the media should be made at least two weeks, if not before, the opening night reception.
Can I include any local artists in the show?
Yes. Local artists can participate in the show with all proceeds going to charity. We do not take any fees from local artists that are important to the radio station.
What if I have any different ideas for using the Rock Art Show, are you receptive to that?
Yes. The radio station is our client and we want you to make as much money from the show as possible. Discuss with us any ideas you may have to maximize the Rock Art Show for your station and market. We are always open to discussing your ideas.
Can I use any of the art for on-air giveaways or client incentives?
Yes. We will work out special pricing for radio stations wishing to purchase art for on-air giveaways or client incentives.
How do I book the Rock Art Show?
Call Scott Segelbaum from Right Brain Revenue at 610-389-1807 or email him at scott@rockartshow.com.
What are the price ranges of the art in the show?
The artwork varies in price from $15 to over $6,000. There is something in the show for any budget.
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